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Built in Competition,
Proven in Business
Before business, I was an athlete. I played competitive soccer for eight years — and through high school, earned varsity placement all four years and was awarded Offensive MVP my senior year.
That experience shaped how I think. You don't argue with the scoreboard. You don't win on effort alone. You improve by measuring what matters.
"At the time, I didn't fully appreciate statistics — I just played the game. In business, I learned the hard lesson early: if you don't track performance, you're guessing."
I earned my B.A. in International Business from UC San Diego, where I learned how markets, systems, and incentives actually work — not just in theory, but in practice. But education didn't make me an operator. Execution did.
- You don't argue with the scoreboard
- You don't win on effort alone
- You improve by measuring what matters
Competitive Athlete — Varsity Soccer
Eight years of competitive soccer. Four-year varsity starter. Senior year Offensive MVP. The foundation of a performance-first, data-driven mindset.
B.A. International Business
Studied how markets, systems, and incentives actually work — not just in theory but in practice. Built the frameworks that later became the revenue models used with clients.
Operator Inside Founder-Led Businesses
Worked directly inside companies — not as a consultant looking in, but as an operator helping founders break through revenue plateaus, remove execution bottlenecks, and scale without burning out.
MarketStra — Growth Operating Partner
MarketStra installs revenue systems — Google Ads, Meta Ads, AI SEO, and Social Media — as a single compounding engine. $65M+ revenue generated for clients across industries.